While I was at the Myrtle Beach a month or so ago I went on a Amazon buying spree. Of course I went for the used books. Well, I bought a book by Jack Trout, “Trout on Strategy.” When I got the book I had a little surpise in side. It seems that I got an autographed book for a used book price. Now, I don’t know if this is his real signature but I guess it is nice to have some wishful thinking.