June 3, 2011 Peter

Why I Drink Voss

Genevieve and I were introduced to Voss during a summer roof top party for the Atlantan Brides Magazine. Local celebrities were afoot including a B list celeb who was a little perturbed that we didn’t know him by name. Anyway, when the humidity started to get a little thick the bartender handed us glass bottles of water.  Glass bottles of water? YUP!

I’ve never seen anything like it. What was so cool was that you didn’t have to throw it away like every other plastic bottled water. It was glass and very classy. In fact, you could describe it as “stately architecture with clean modern lines.”

Imagine that, a stylish and conversational piece of bottled water that isn’t mundane and uninteresting? Name me one bottled water company that grabs attention? Coke and Pepsi products we discard without thinking and Fuji’s status is based solely on it’s high price.

Take a read from their website:

VOSS isn’t your everyday water. It’s pure artesian water from Norway that’s bottled at its source. Though Norway is a small country, its pristine environment produces some of the best spring and artesian water sources on Earth.
VOSS comes from an aquifer in Southern Norway, protected from air and other pollutants for centuries by impermeable layers of rock and sand. The water is generated in an artesian spring within deep bedrock. When tapped into, the aquifer is pressurized enough to allow the water to rise up naturally towards the surface, then bottled at the source without undergoing filtration.

AKA: tasty water that means something

Think about this:

  1. How many bottles of water do you buy in a week or month?
  2. How many of them do you throw away?
  3. How many of those that you throw away have water in still in them?

When you think about these numbers think about how much you are spending and wasting. Summer is pretty much here and those bottles of water that you are buying to help you quench the heat are most likely going to sit and boil in your car.  You’re just going to throw it away and buy a cold one. It’s silly and expensive. Voss’ glass bottles solve this problem of expensive waste. You won’t throw the glass bottle away (this, or course, helps with the trash heaps of plastic water bottles all around the world land and sea) and you can wash and reuse the bottles.  Voss is an environmentally sound company and I love that they are serious when it comes to the environmental responsibility and their social responsibility in “providing access to clean drinking water to rural Sub-Saharan African communities.”

I first loved their water and now I am beginning to love their story.

If you’re a fan of VOSS leave a comment and let us know why.

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