June 4, 2011 Peter

How to Be Indispensable. Be A Linchpin

$9.52 at Amazon.com

We’re all in a different world, a different economy of money and mind. Gone are the days of defining value as a cog. A cog? Someone that can be replaced at a moments notice. The employees at Wal-Mart, McDonalds and even whole foods can be easily replaced. They can be replaced because there is a manual telling them exactly what to do and what not to do. The system is created so that any cog can make it work. In short, it can be replicated and replications result in mass production and lower prices. Even shorter, cogs are no longer valued and seen as a commodity of cheap labor.

“It’s time to stop complying with the system and draw your own map.  Stop settling for what’s good enough and start creating art that matters. Stop asking what’s in it for you and start giving gifts that change people. Then, and only then, will you have achieved your potential.” p3

Becoming indispensable is about creating art that is remarkable and building relationships from the gifts you give. Creating indispensable art is hard work. It takes passion, discipline and takes emotional work. Seth Godin explains in Linchpin that doing what most don’t and work that isn’t “your job” is essential to becoming indispensable. Personal projects are the new paper resumes.

Is your work indispensable? Can you be replaced?

Every product you make represents an opportunity to design something that has never been designed, to create an interaction unlike any other. p57


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